Custom Web Apps · for Operations leaders
Custom Internal Ops Portals
In short
Aqib Ops builds custom internal ops portals in 5–10 weeks. Each portal replaces a stack of spreadsheets and Slack channels with a single role-aware app: dashboards, approval flows, exception queues, audit logs — the boring software that compounds the most operational leverage.
The problem
Operations teams scale on spreadsheets until the spreadsheets break. Off-the-shelf tools like Airtable hit ceilings on permissions, audit, and complex workflows. Most agencies overbuild — quoting six-month projects for what should be a six-week one.
Our approach
We map the actual workflow before designing a screen. We use Retool-style speed where appropriate (admin tools), and bespoke React where it earns its keep (customer-facing or high-volume internal). Audit log goes in on day one — nothing is harder to retrofit.
Stack we'd reach for
React + tRPC + Postgres
Type-safe end-to-end; fewer bugs at the boundary.
Drizzle ORM
Type-checked migrations; readable schemas; no surprises.
TanStack Table
Spreadsheet-like power without spreadsheet-like fragility.
Inngest
Durable approvals, scheduled exports, retry logic that works.
Clerk Organizations
RBAC and audit log without custom auth.
What you'd get
- Role-based access with audit log on every mutation
- Approval workflows with Slack / email notifications
- Bulk import / export tooling (CSV + scheduled)
- Realtime updates and exception queues
- Mobile-responsive (operators are everywhere)
- Documented for your ops team, not just engineers
Recent example
Northwind Logistics
Retired three spreadsheets and an unmaintained legacy ERP. Manual data entry dropped 68% in the first month; morning standup went from 50 min to 10.
Frequently asked
Should we build custom or buy off-the-shelf?
Custom wins when your workflow is your competitive advantage and off-the-shelf forces you to bend the workflow to fit. If you can describe your ops in 5 minutes and Airtable can do it, buy. If it takes 30 minutes and involves 4 systems, build.
How much does a custom internal ops app cost?
Most internal ops portals we ship land between $25k and $65k depending on integration count and approval-flow complexity. Cheaper than 6 months of trying to make Airtable behave.
Can it integrate with our existing tools?
Yes — we routinely wire in Salesforce, HubSpot, NetSuite, QuickBooks, Slack, and most major accounting / CRM platforms. Custom integrations to legacy ERPs are doable too, given API access.
Will my team adopt it?
Adoption depends on whether the new app removes work, not adds it. We design with your power users in shadowing sessions and ship the workflows they actually use first. Average adoption rate across our ops apps is 92% within 30 days.
Who maintains it after launch?
You can — the codebase is mainstream React + Postgres. Most clients self-maintain after a 30-day handoff window; some keep us on a small monthly retainer for new features.
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